Repositioning Care International in Pakistan

Care International focuses on issues of gender inequality – a cross cutting theme in all their work. A brand identity and communication strategy for the organisation was developed to create more visibility of the brand.

Strategy: Using an interactive approach, White Rice developed the communication strategy of the organisation. We engaged with the employees and the people whose lives have been impacted by Care International to re-position the brand.


  • Communication products: a comprehensive documentary, infographic-based animation
  • Branding products