DTI – Reducing youth unemployment in Pakistan
A brand development and visibility campaign on DTI’s project of imparting technical skills and knowledge to the youth was launched.
Positioning DTI as the leading specialized vocational training programme, White Rice developed their brand identity and all branding materials including a corporate video, brand book and a corporate profile.
- Corporate Video
- Brand identity: redeveloping the organizational brand strategy
- Branding material: brand book, corporate profile, interactive website, corporate film, a year-long social media rollout strategy
- CLIENT Descon Technical Institute
- YEAR 2016
- WE DID Branding & Social Media Promotion
- PARTNERS BARD Foundation, Descon
- CATEGORY Branding