DTI – Reducing youth unemployment in Pakistan

A brand development and visibility campaign on DTI’s project of imparting technical skills and knowledge to the youth was launched.

Our role:

Positioning DTI as the leading specialized vocational training programme, White Rice developed their brand identity and all branding materials including a corporate video, brand book and a corporate profile.

Tools developed:

  • Corporate Video
  • Brand identity: redeveloping the organizational brand strategy
  • Branding material: brand book, corporate profile, interactive website, corporate film, a year-long social media rollout strategy
  • CLIENT Descon Technical Institute
  • YEAR 2016
  • WE DID Branding & Social Media Promotion
  • PARTNERS BARD Foundation, Descon
  • CATEGORY
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