Nike – Girl Effect Mobile Project
Set up in 60 countries, Nike GEM aims to connect girls to knowledge, services and each other to help increase their knowledge by creating inspiring, location specific content.
Strategy: Using Human Centered Design, White Rice conducted extensive formative to research to ascertain what inspires girls culturally, visually and creatively. Our research contributes to the content that Nike GEM aims to create.
- Formative research
- CLIENT NIKE
- YEAR 2016
- CATEGORY Behaviour Change Communications