Save the Children – Everyone Campaign

With 200,000 infants losing their lives every year, a campaign was launched to address the problem. Save the Children’s Everyone Campaign was devised as a media campaign.

Our role:

To raise awareness on the issue, White Rice designed the media campaign for multiple platforms, such as, television channels, radio stations and news outlets. It highlighted hygiene practices during childbirth, maternal nutritional care during pregnancy and the importance of breast feeding to combat infant deaths.

‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬Tools developed:

  • Public Service Messages for television and radio
  • Comprehensive documentary for media
  • Media packages for news reports
  • CLIENT Save the Children
  • YEAR 2015
  • WE DID Ending New-born Deaths in Pakistan ‬