UNICEF – Eradicating polio in Pakistan

A polio campaign, along with awareness raising materials on the dangers that front line workers face, was developed highlighting the adverse effects of polio, its transmission and spread, the nature of the virus, vaccine and prevention, and challenging false stereotypes.

Strategy: With the intent to equip Front Line Workers and help communities achieve a positive attitude towards polio eradication, White Rice addressed the issue of Polio through an animation series, flip charts and training videos.


  • Animation series
  • Flip charts
  • Training videos


The videos were used to train 27,000 front line workers.