Save the Children – Early Childhood Care & Education
Save the Children designed the programme to reinvent primary education in KP.
Highlighting the men, women, girls and boys who are a part of this initiative, White Rice produced mass media content in stories featuring successful interventions.
- Public Service Messages for TV
- Documentary series
- Photo series
- A booklet of case studies
- Photography and video bank online
The KP government acknowledged the impact of the project and has incorporated best practices in the existing education system.
- CLIENT Save the Children
- YEAR 2015
- WE DID Reinventing Primary Education in Khyber Pakhtunkhwa
- CATEGORY Behaviour Change Communications , Branding