Save the Children – Early Childhood Care & Education

Save the Children designed the programme to reinvent primary education in KP.

Our role:

Highlighting the men, women, girls and boys who are a part of this initiative, White Rice produced mass media content in stories featuring successful interventions.

Tools developed:

  • Public Service Messages for TV
  • Documentary series
  • Photo series
  • A booklet of case studies
  • Photography and video bank online


The KP government acknowledged the impact of the project and has incorporated best practices in the existing education system.