OXFAM – Dunya Aur Larki (Girl vs World)

Our role:

Aiming to promote girls’ education, White Rice designed the complete campaign strategy and produced awareness raising content including advocacy material and mass media coverage; and engaged with key stakeholders to build support for the campaign.

Tools developed:

  • Advocacy material
  • Animation series
  • Mass media coverage and engagement
  • School level Girls Club’s


The campaign, initially designed for 16 days of Activism, was so successful that Oxfam was able to raise funding for a full-scale advocacy and awareness raising campaign and extending the campaign for four years.

  • CLIENT Oxfam GB, PCE & We Can Campaign
  • WE DID Activism for Girl's Education