OXFAM – Dunya Aur Larki (Girl vs World)
Aiming to promote girls’ education, White Rice designed the complete campaign strategy and produced awareness raising content including advocacy material and mass media coverage; and engaged with key stakeholders to build support for the campaign.
- Advocacy material
- Animation series
- Mass media coverage and engagement
- School level Girls Club’s
The campaign, initially designed for 16 days of Activism, was so successful that Oxfam was able to raise funding for a full-scale advocacy and awareness raising campaign and extending the campaign for four years.
- CLIENT Oxfam GB, PCE & We Can Campaign
- WE DID Activism for Girl's Education
- CATEGORY Campaigns