UKAID – Alif Ailaan: Pakistan’s Declaration for Children Education

With nearly 25 million boys and girls out of school, half of Pakistan’s children are out of school. Alif Ailaan, the largest education campaign in the country, is committed to changing that by promoting the right to education for all children.

Strategy:  

As branding and creative partner, White Rice launched the brand, built the brand identity; and developed campaign materials to reach out to both the national and grassroots audiences. A series of social media content was also produced to create a holistic impact by campaigning through multiple platforms.

Products:

  • Brand identity
  • Campaign videos
  • Campaign and community outreach materials

Impact: 

Alif Ailaan has so far been the most effective social campaign initiative in the region. The campaign has reached millions and has raised the debate at the policy level.

  • CLIENT Alif Ailaan
  • YEAR 2008
  • WE DID Branding, Campaigning & Advocacy
  • PARTNERS DAI - UKAID
  • CATEGORY ,
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