DAI – Aawaz Content for Visibility

A 5-year visibility and awareness raising campaign, Aawaz, on democratic accountability and inclusiveness was designed to highlight issues by including marginalized voices.

Strategy:

Aiming to express the depth of these complex societal realities, White Rice produced a series of documentaries, animations on local elections; and trained community workers to document evidence-based stories through mobile videos. We also produced community training material for field workers.

Products:

  • A documentary, Aurat aur Awaaz
  • An animated step-by-step process video to educate communities on voting procedures
  • Citizen-led storytelling initiative called ‘Aawaz-i-reporter”

Impact:

All the material produced is being used in training, advocacy and awareness raising across 13 districts in Punjab and KP.

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