Applying Human Centered Design (HCD) to our branding process enables us to understand your brand from every possible vantage point. We extract key information from employees by taking organizations through specifically tailored Brandstorming Sessions. This inclusive process helps us understand you better, much better than a unilaterally written brief.
Our Behaviour Change Communication model is based on exhaustive research, spending time with communities, understanding social norms and their perception of change, studying behaviour settings, co-creating with the same communities we design solutions for, prototyping and lots & lots of testing.
We've learned, through experience, about the futility of designing solutions when there is no, or not enough, demand for change. Creating this demand by educating people is the first step towards a long journey, and we do this by joining hands with the people we want to impact; raising awareness and amplifying their voices. How?